Attracting Talent to the Community Association Management Industry

Download Attracting Talent to the Community Association Management Industry

Atraer Talento A La Asociación Comunitaria Industria De Gestión (Spanish)

In 2020, the Foundation for Community Association Research identified a potential crisis in the community association housing model—a shortage of candidates to fill community association manager job opportunities. Through the work of Foundation and Community Associations Institute (CAI) volunteer leadership, the Foundation embarked upon a survey to better understand the extent of the crisis and to create tools to help management companies and communities increase the pipeline of community association managers today and tomorrow.

The Foundation and CAI discussed the need for attracting new talent to community association management and how to identify the benefits and challenges of the profession. To accomplish this, the Foundation developed two surveys—one to understand the need for attracting talent to the community association management profession and another to identify its benefits and challenges.

In the first survey, CEOs of management companies and hiring managers shared where they have found success recruiting new people for positions and what benefits or perks are most attractive to new hires. In the second survey, community managers revealed how they learned of the industry, what line of work they did before accepting this position, what attracted them to the role, and what they like most about the profession.

The Foundation’s goal for this research is to better understand the extent of the need to increase the pipeline of community association managers, and to help inform efforts to find, recruit, mentor, and position community managers for success in their careers. By providing insights on recruitment appeals, key benefits, work motivations, and potential obstacles to job satisfaction, those responsible for hiring qualified candidates can offer a rewarding, meaningful, and competitive profession that also benefits the community associations they serve.

Project Sponsors

Brett Anderson, CMCA, PCAM, Cadden Community Management
CAI Illinois Chapter
Cat Carmichael, CMCA, PCAM, STRATEGY 1 2 3
Kathy L. Christensen, CMCA, AMS, PCAM, KC & Associates, LLC
Beverly Coghlan, CMCA, AMS, PCAM, Neighborhood Management, Inc.
Elizabeth Comando, CMCA, PCAM, Taylor Management Company
John Hammersmith, CMCA, AMS, PCAM, Hammersmith Management, Inc.
Mark Jones, AMS, PCAM, Avalon Management Group, Inc.

Margey Meyer, CMCA, PCAM, CADRExperts, LLC
Robert Nordlund, RS, Association Reserves, Inc.
Bradley Pomp, Sentry Management, Inc.
Asa Sherwood, CMCA, AMS, PCAM, FirstService Residential Illinois
Howard W. Solomon, AMS, PCAM, United Community Management Corporation
Michael B. Stonestreet, CMCA, AMS, PCAM, CAMS
Cary Treff, Keystone Pacific Property Management, LLC

Task Force Members

Adrian Adams, Esq., Adams Stirling
Cat Carmichael, CMCA, PCAM, STRATEGY 1 2 3
Paul Grucza, CMCA, AMS, PCAM, CWD Group
Mark Jones, AMS, PCAM, Avalon Management Group

Margey Meyer, CMCA, PCAM, Cadre Experts
Jonathan Sucher, PCAM, Cardinal Management Group
Jessica Towles, CMCA, AMS, PCAM, First Service Residential
Larry Thomas, PCAM, Taylor Management

To learn more about this project or to become a funder, please contact Executive Director Dawn Bauman, CAE, at

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